There are "over 100 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules? Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a STRONG performance, the various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below. 1. Positive and Negative ON-Page SEO Factors. 2. Positive and Negative OFF-Page SEO Factors.

This two page Google Cheat Sheet lists all Google services and tools as well as background information. The Cheat Sheet offers a great reference to grasp of basic to advance Google query building concepts and ideas.

This tool will run a search query in the Google and Yahoo search engines and then graphically compare the results. Users can compare the keyword position on each search engine’s results. A line is drawn between Google and Yahoo results for matching URLs. From these results you will notice how each search engine gives different page ranks for different pages by comparing their appearance order.